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1st Birthday in Store

Opening our retail space space  a matter of weeks before covid lockdown made for an interesting first year. Had I known there was a global pandemic on the way I may well not have had the guts to open but so glad I did. I have been so blessed to have been supported by my amazing customers. I feel the pandemic has helped to create a greater strength within the community and the support for local businesses has been a positive outcome of it all. We really wanted to give something back and wanted to spoil our customers with a…

Dress for Your Body Shape

Dress for your Body Shape I’ve had more and more women approach me both virtually and in-store with concerns over finding the best items of clothing for their personal body shape. If this sounds familiar, then this article is for you.   Whether it be a change in body shape post-childbirth or a change as menopause sets in, our bodies don’t stay the same shape forever. When this happens it can be confusing to know what to wear and what suits our new body shape after we have spent years dressing a certain way. There are 5 main body shapes…

Christmas Shopping Night 2020

Miss Lilly Apparel celebrated the Christmas spirit last week with our first Christmas Shopping Night! Our wonderful customers joined us for a glass of bubbles and special sales- including stocking stuffers, sample sales- and peace of mind due to avoiding last minute Christmas shopping! We set up space outside (ensuring we were COVID safe!) for people to mingle, snack and shop. We had a lovely time celebrating, getting to know our amazing customers, and getting into the Christmas spirit.This event is extra special to us- as we couldn’t hold a grand opening of our store when we first launched in…

Create 4 looks with 1 t-shirt

If you are like us you will have a draw full of t-shirts of varying sizes and shapes. It can be a hard job finding the perfect shaped t-shirt sometimes to go with your outfit. We have put together a few ways to style your beloved t-shirt to mix up your look and flatter your waistline. Graphic t-shirts have become increasingly popular and look great with both a basic jean outfit as well as printed skirts and pants.

Behind the scenes – Pop Up Shop

I wanted to share with you a little behind the scenes action! Last year I dipped my toe into the world of retail taking a short lease on a premises. The pop us shop was open for a couple on months with a great reaction by the local community. The bricks and morter store was a huge amount of fun. I really enjoyed seeing how the range fitted on such a broad spectrum of body shapes and loved helping my customers with styling advise. I made the decision  after Christmas to reopen but wanted to make a few improvements. We…

Sneakers – a wardrobe must have

No wardrobe is complete these days without a pair of trainers and this trend doesn't seem to be going anywhere in a hurry. Let's be honest who isn't going to love rocking a comfortable footwear? The greatest thing about this current fashion trend is the ability to wear you favourite little sand shoes with a dress. If you are unsure about this trend; try a a very simple and slim line sneaker. Wearing sneakers with a dress looks really cute and super comfortable. What is even better is with trainers or sneakers having become a capsule item in your wardrobe…

Collaboration at it’s best

The inspiration for Luminary came over a few wines, as most good ideas do. Tash and I have loved working together on my fashion shoots and decided we wanted to do more together. The idea came to produce a digital magazine. At first it was just going to be something fun and pretty and then after some brain storming we decided we actually wanted to inspire people and share our style and fashion ideas. Collaboration With Tash being a photographer and me being a fashion designer and stylist we work with the most amazing women. We felt Luminary was a…

A business created from a passion for Boho fashion

Lilly started her business almost 9 years ago originally with a focus on kids interiors. As her own children grew and were no longer babies she steered her business towards fashion. "It took me a while to realise I could turn my passion into a thriving business. A year ago I got the courage to leave my part time job and am now solely focusing on building Miss Lilly into a successful brand. My goal has always been to design clothing that makes women feel good. I believe that every woman deserves to look fabulous and exude confidence. Its that…

Inspiring Women in Fashion

This Mother's Day I wanted to pay tribute to not just mums but to recognise inspiring Women collectively. Weather you are a mum or not - you are either a Sister, a Daughter or a beloved friend. I love the message "it takes a village to raise a child" When women work collectively and come together magic happens. (more…)

How to wear Boho Fashion this Winter

Ok so I have been toying with the idea of starting a blog since ... forever! I have a yearning to talk all things fashion! So here I am am miss lilly here to give my two cents worth about the wonderful and creative world of fashion (for those who want to listen). (more…)